A simple way to get to know your audience

Ryan ThompsonStrategic comms

A simple way to get to know your audience Values, jobs-to-be-done, pain points, gains Strategic Communications

Create real empathy with your audience using this practical framework for targeted, effective communications. You’ve spent months producing a comprehensive report with groundbreaking findings. The science is solid. The insights could significantly impact your field.  You’ve shared it everywhere: website, … Read More

Use 4 ACES to make your messages stick

Ryan ThompsonStrategic comms

Use 4 ACES to make your messages stick. Category: Strategic communications

A simple framework to help you cut through the noise and create messaging that resonates with your audience. Let’s talk about a pervasive issue in mission-driven programs — I call it the “Wall of Text.” Long, dense paragraphs, with sentences … Read More