User experience optimization to increase awareness and engagement for USAID’s land tenure tool
Client: USAID
Services:
- User experience testing and optimization
Audience research and analysis
Website content strategy
Challenge
USAID's online platform for its Mapping Approaches to Secure Land Tenure (MAST) program was too dense and technical for partner country users. The website lacked accessible entry points and failed to communicate the tool's practical value to potential users in the field.
Solution
Conducted multiple rounds of user experience testing and redesigned the platform's information architecture, creating clear pathways to relevant content and refining messaging to demonstrate MAST's value. Increased site visits and engagement by 33%.