Visualizing global inequality across print, digital, and live presentation formats
Client: Gates Foundation
Services:
- Creative direction
Challenge
The annual Goalkeepers report needed to communicate complex inequality data across multiple formats — as a print publication, shareable digital graphics, and an interactive backdrop for the founders' keynote presentation. The challenge extended beyond data visualization to include conceptual storytelling: illustrating how circumstance of birth creates dramatically different life obstacles across geographies.
Solution
As part of a larger creative team, led a multi-day discovery process followed by iterative development of data visualizations and conceptual illustrations. Chunked dense information into narrative chapters, each containing short data-driven stories. Created flexible visual assets that worked across all formats while maintaining conceptual coherence from print to interactive presentation to social shareables.