Unite your team around strategic communications priorities through collaborative brainstorming and AI-accelerated refinement, prioritization, and implementation planning. They hired me to create a communication strategy. But from the very beginning, it was clear that strategy was not in the DNA … Read More
How to design audience-centered sitemaps with AI
A practical workflow for designing a website content map through human-AI collaboration, keeping your audience’s needs at the center. In recent articles, I introduced the One-Page Site Plan to guide the process of building a website. The third step of … Read More
Leveraging AI for better audience research
Audience personas are foundational for human-centered comms, but creating them can take months. Learn how to use AI collaboration to accelerate audience research while capturing authentic insights from real conversations. Audience personas are one of the most valuable tools in … Read More
Web design for non-designers
Learn practical design principles that will help you make confident decisions about your website — even if you’ve never studied design. I first learned the power of design while sitting on a park bench in Central Park, NYC. Very early … Read More
Moon Five: Electric vehicle charging for renters
An analysis of how Moon Five’s messaging helps their mission to make EV charging accessible for renters — and what lessons their audience-centered approach offers other mission-driven organizations. This article is the first in a series of “comms analysis” articles … Read More
Know your audience: A concise guide to audience interviews
Understand what your audience really needs by talking with them. This guide helps you structure interviews that reveal valuable insights for stronger communications. In mission-driven communications, we often have a highly diverse audience. Everyone we seek to reach has significantly … Read More
Should your nonprofit use WordPress in 2025?
WordPress is one of the most popular and powerful content management systems. Here’s how to decide if it’s the right platform for your nonprofit website. One of the most common questions I get from clients is “What platform should I … Read More
A simple way to get to know your audience
Create real empathy with your audience using this practical framework for targeted, effective communications. You’ve spent months producing a comprehensive report with groundbreaking findings. The science is solid. The insights could significantly impact your field. You’ve shared it everywhere: website, … Read More
The One-Page Site Plan
Plan your website with clarity and focus. Use this one-page plan to set goals, define your audience, create your sitemap, and identify the site’s most important features. You open your laptop, ready to start planning your website. Two hours later, … Read More
Use 4 ACES to make your messages stick
A simple framework to help you cut through the noise and create messaging that resonates with your audience. Let’s talk about a pervasive issue in mission-driven programs — I call it the “Wall of Text.” Long, dense paragraphs, with sentences … Read More
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