UX design methods, part 1 A step-by-step guide to user journey maps — a low-cost method for creating nonprofit websites that helps visitors find what they need and take action. When I was the communications lead for the launch of … Read More
Tell better impact stories with the Pixar story spine
Narrative frameworks, part 2 Part 2 in our narrative frameworks series explores a simple structure that helps mission-driven organizations turn complex programs into compelling stories. Few storytellers have captured the public imagination better than Pixar. For the past three decades, … Read More
AI won’t solve wicked problems. But here’s how it might help.
The world’s hardest problems need human wisdom, not automation. But a smarter division of labor with AI can free your team for the thinking that moves the needle. We hear a lot of hype these days on how AI will … Read More
Is your content making an impact?
Three practical methods to evaluate your nonprofit’s digital content — so you can make smarter editorial decisions.
How to choose the right functionality for your nonprofit website
Not every feature deserves a place on your site. Use these three filters to identify what best serves your organization and audience. You’re brimming with optimism as the website project kicks off. Your organization’s new site is going to rock. … Read More
Washington Performing Arts: Everybody in, Nobody out
Washington Performing Arts creates personas for every production to build genuine empathy with diverse audiences. Their practical approach shows how to treat stakeholders as people, not transactions. Every mission-driven communicator faces this tension: your organization serves diverse stakeholder groups, but … Read More
Why your readers tune out — and how tension brings them back
Transform fact-filled paragraphs into clear narratives. The ABT framework guides readers through your work by establishing context, introducing tension, and delivering resolution.
Create a communications roadmap in hours, not weeks
Unite your team around strategic communications priorities through collaborative brainstorming and AI-accelerated refinement, prioritization, and implementation planning. They hired me to create a communication strategy. But from the very beginning, it was clear that implementing a strategy would be an … Read More
How to design audience-centered sitemaps with AI
A practical workflow for designing a website content map through human-AI collaboration, keeping your audience’s needs at the center. In recent articles, I introduced the One-Page Site Plan to guide the process of building a website. The third step of … Read More
Leveraging AI for better audience research
Audience personas are foundational for human-centered comms, but creating them can take months. Learn how to use AI collaboration to accelerate audience research while capturing authentic insights from real conversations. Audience personas are one of the most valuable tools in … Read More
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