Unite your team around strategic communications priorities through collaborative brainstorming and AI-accelerated refinement, prioritization, and implementation planning. They hired me to create a communication strategy. But from the very beginning, it was clear that strategy was not in the DNA … Read More
Leveraging AI for better audience research
Audience personas are foundational for human-centered comms, but creating them can take months. Learn how to use AI collaboration to accelerate audience research while capturing authentic insights from real conversations. Audience personas are one of the most valuable tools in … Read More
Know your audience: A concise guide to audience interviews
Understand what your audience really needs by talking with them. This guide helps you structure interviews that reveal valuable insights for stronger communications. In mission-driven communications, we often have a highly diverse audience. Everyone we seek to reach has significantly … Read More
A simple way to get to know your audience
Create real empathy with your audience using this practical framework for targeted, effective communications. You’ve spent months producing a comprehensive report with groundbreaking findings. The science is solid. The insights could significantly impact your field. You’ve shared it everywhere: website, … Read More
Use 4 ACES to make your messages stick
A simple framework to help you cut through the noise and create messaging that resonates with your audience. Let’s talk about a pervasive issue in mission-driven programs — I call it the “Wall of Text.” Long, dense paragraphs, with sentences … Read More