Making the economic case for skilled immigration through visual storytelling
Client: Economic Innovation Group
Services:
- Creative direction
- Information and UX/UI design
Challenge
Economic Innovation Group's research showed skilled immigration fuels American innovation and growth. While EIG’s statistics were simple enough to understand, they wanted to engage diverse audiences and help local leaders advocate for immigration policy change. The data needed translation into compelling visual narratives that underscored how skilled immigration contributes to dynamism in the American economy.
Solution
Transformed economic statistics into scroll-triggered visual storytelling combining animated charts, maps, photographs, and illustrations. The scrollytelling experience presented key takeaways through dynamic visuals that brought historical context and human dimension to immigration data, giving thought leaders accessible tools for making the economic case locally.