Getting Past the Gatekeeper, a guidebook for USAID with principles and practices for better program communications

Getting Past the Gatekeeper

Guidebook with principles and practices for better program communications

Download Getting Past the Gatekeeper

Client: USAID

Services:

  • Communications strategy
  • Instructional content development
  • Messaging frameworks
Getting Past the Gatekeeper, a guidebook for USAID with principles and practices for better program communications
Getting Past the Gatekeeper, a guidebook for USAID with principles and practices for better program communications
Getting Past the Gatekeeper, a guidebook for USAID with principles and practices for better program communications

Challenge

USAID produced thousands of knowledge products annually, but they often failed to capture audience attention and interest. The agency’s environment division needed a practical framework to help communicate their work in a way that audiences would engage with.

Solution

Authored a comprehensive guide applying behavioral psychology and human-centered design to program communications. The resource provided a strategic foundation to help USAID staff and partners create content that resonates with audiences and clearly communicates value.

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